Well, here you are and here I am.  I’ve been thinking for a long time about starting an automotive media site and figured I might as well stop thinking and start doing.

Let me give you a bit of history about myself.  My name is Alex, and I’ve been in the automotive industry since 2002.  I’ve owned a race shop, owned an automotive e-Commerce site and have done online marketing for many years.  I haven’t ever had a blog/media site and that is something I’ve always wanted.

So why misshift?

Honestly, no idea.  During one day at my day job a few years back, someone on my team found a tool that lets you scan a site and find broken links.  So I asked him to run it for me on a popular site I used to go to and one of those broken links was misshift.com – and I jumped on it.  The name was short, it was available and it was automotive.  The only problem is that it’s a negative word, no one likes to misshift their car, so I thought of how I could make it into a positive thing… and I’ve thought about it on and off for years.   At this point, whatever.  Let’s see if I’ll even do this and then we can go on from there.

So this is going to evolve over time.  I’m not the best writer, nor do I claim to be, but this site is going to be my outlet for everything automotive.  I hope you follow my journey!

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